Intellectual Property

We are a firm specialized in the protection of IP in China and internationally. We advise our clients on all the stages of IP protection, from designing the correct IP protection strategy in a preliminary stage to ensuring the registration of IP rights internationally or providing the defense of the IP rights bringing enforcement measures once infringement has occurred anywhere in the world.

Since we are aware that IP is one of the most important values of any corporation, GH puts a special focus in the management and commercialization of IP assets advising on strategic licensing deals, IP transfer, IP-backed loans, franchising or valuation of the IP assets.

GH puts its IP expertise and in-depth knowledge at the service of their clients in a wide range of sectors such as fashion, F&B, cosmetics, pharmaceutical, automotive, media & entertainment, internet or new technologies.


We support brand owners with a full spectrum of tailor-made services to protect and manage their trademarks either in China or internationally. Our comprehensive services cover from trademark clearance search to registration, including the management of complex international portfolios and any enforcement actions or disputes that may arise.

  • Trademark search

  • Trademark registration, renewal and transfer

  • China, Hong Kong, Macao and Taiwan Trademark

  • International Trademark(Madrid protocol)

  • European Trademark

  • USA-Canada Trademark

  • Latin-America Trademark

  • Management of trademark portfolio

  • Trademark surveillance

  • Trademark defense: Oppositions, disputes, litigation

  • Change of record information

  • Registration of trademark license contract

  • Geographical indications

  • IP training for corporations

We support innovation and protect the creations of inventors and designers either in China or worldwide. The protection of these rights is implemented by taking into consideration different aspects of the creations and the suitable protection actions against third parties.

  • Patent/utility model international protection consulting

  • Assisting in finding suitable patent agent for patent/utility model registration and invalidation in related countries or areas

  • Patent/utility model management assistance: renewals, annuity mangement, infringement watch, etc. 

  • Patent/utility model commercialization consulting: license, authorization, assigment, etc. 

  • Patent defense support: disputes, litigation

We protect the rights of creators and media companies over their literary and artistic works and advice them in adopting and implementing the best strategy for the commercialization of these rights which may range from books, music, paintings, sculpture, films, games, computer programs, databases, advertisements, maps and technical drawings.

  • Copyright registration

  • Computer & App software registration

  • Exploitation of copyrights

  • Online copyright infringement actions

  • Copyright defense: disputes, litigation

  • Audiovisual content protection

Due to the increasing practice of cybersquatting activities related to the registration of domain names referred to trademarks or names of third parties we advice clients to include domain names into their global IP protection strategy and advice them on the registration, renewal and recovery.

  • Domain names registration and renewal

  • Domain names surveillance

  • Domain names disputes: ICANN Arbitration, Litigation

The counterfeiting industry in China is one of the main concerns of any entity or brand aiming to sell their products in this country but it is also a phenomenon that has spread in other countries worldwide. GH has an experienced team involved in the anti-counterfeiting fight that provides assistance in the design and implementation of trademark protection strategies against the infringement of IP rights by counterfeiting products and activities worldwide.

  • Investigations

  • Customs actions

  • Record of trademarks before Customs

  • Design and implementation of anti-counterfeiting strategy

  • Administrative enforcement actions

  • Enforcement litigation actions

  • Actions to prevent parallel imports

Considering that currently the new market places for counterfeited products have shifted from traditional markets to online platforms and social media, GH also can assist in the fight against online piracy. We use advanced technology as a tool to detect and remove any infringing contents in the online market places worldwide.

IP rights are one of the most important and valuable assets of a company. Nowadays companies trade with their trademarks or technology, so they must control that these rights are properly used by third parties or business partners and provide the proper remuneration to the owners. Our assistance is aimed to advise on the best ways to enhance the value of the IP assets, protect the exploitation of the IP assets and obtain profit from them.

  • Appraisal of IP rights

  • IP Due Diligence

  • Trademark licensing agreements

  • Technology transfer agreements

  • IP-backed assets financing

  • Franchising and trade dress protection

  • Royalties monetization agreements

Our firm has a specialized corporate legal department dedicated to advise on M&A projects and the structure of foreign invested entities in China and Hong Kong. In addition, we provide all the necessary assistance for the daily operation of the entity regarding corporate restructure and compliance, commercial operations or commercial disputes.

We provide corporate services to clients in a wide range of activities and sectors such as manufacturing industry, distribution, retail, industrial, automotive, fashion, F&B, cosmetics, pharmaceutical, media & entertainment, internet or new technologies.

We design of the most feasible investment structure to enter the China market and incorporate the suitable foreign invested entity in China.

  • Wholly Foreign Owned Enterprise (WFOE)

  • Joint Venture

  • Joint stock companies

  • Representative Office

  • Branch

We advise throughout the whole process of complex cross-border M&A projects combining our expertise in tax, intellectual property and labor.

Prior to the take over of a company we can perform a detailed Due Diligence to audit and verify the legal status of the target company.

Our deep knowledge on finance and taxation allows us to provide comprehensive advice, beyond a mere legal approach, for the reorganization of the company structure with the purpose of achieving more efficient operations.

We are specialized in cross-border restructuring and insolvencies, assets liquidation and debt restructuring and reschedule in China.

We provide general corporate and compliance advice to our clients on the legal issues which may impact their business internationally. We advise on domestic and international corporate issues, liability and risks for board directors and senior executives

We provide a comprehensive range of additional legal services to cover various issues affecting our clients’ business operations.

  • Labor matters

  • Commercial contracts(OEM, distribution, agency, etc)

  • Advertising compliance

We are specialized in the registration and implementation of franchise projects in China, representing both franchisors and franchisees, from the registration of the franchising operations to the structure of a licensing and royalty payment system.

A litigation team of certified lawyers assists our clients in commercial disputes in judicial or international arbitration proceedings.

Finance & Taxation

We support our clients in navigating China’s complex tax regulatory environment, providing a comprehensive advice to ensure the financial and tax compliance of the company in China and between China and other cross-border jurisdictions such as Hong Kong, Singapore, Asia or Europe.

  • Corporate tax planning

  • Local tax advisory

  • Cross-border tax advisory

  • Transfer pricing

Start Ups & New technologies

GH is committed to support entrepreneurship since we strongly believe that the start-ups of today will shape the world of tomorrow. We provide tailor-made legal solutions to startups in different stages of growth being aware of the difficulties and constraints existing for foreign entrepreneurs in China and those for Chinese entrepreneurs willing to expand internationally.

GH is playing an active role in the startup echo system in China and has developed a wide network of entrepreneurs, accelerators, venture builders and VC’s in China and Europe. Our legal advice in this area has a strong approach on the IP protection of those innovative ideas or technologies that sustain the startup project.

  • Brand protection

  • Patent registration

  • Software Copyright registration

  • Website/App Terms & Conditions

  • E-commerce agreements

  • Licensing agreements (software, trademark)

  • Technology transfer

  • Valuation and exploitation of IP assets

  • Venture capital and angel investment

  • Shareholders Agreement